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Red Bull has a very active
YouTube channel that is a large part of their integrated marketing campaign.
The YouTube channel allows Red Bull to post videos of the various activities
they are involved in through promotions and sponsorship, such as extreme
sports, for example snowboarding, cliff diving, sky diving, and BMX riding, and
music performances, mainly from the Red Bull studio in Los Angeles, California.
The YouTube channel has
greatly increased the success of Red Bull’s integrated marketing campaign as it
allows consumers and members of their target market to keep up to date with everything
that is happening with the brand and the various activities they’re involved
with. It allows the brand to promote its brand image of being involved in
thrill seeking activities, such as adventure sports, and popular music. Red Bull
have a number of affiliate YouTube channels, such as Infiniti Red Bull Racing,
Red Bull Sports, and Red Bull Music, allowing consumers to focus more on their
areas of interest.
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