Advertising

 

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Red Bull uses advertisements, done in the same style and themed to support the tag line of the brand, ‘Red Bull gives you wings’, as part of their integrated marketing campaign in order to reach their consumers and target market. The advertisements are done in a ‘cartoon’ style, appearing to be drawn by hand and animated. All of the advertisements feature a humorous scenario where having ‘wings’ would benefit the protagonist immensely, and they are able to achieve this through drinking Red Bull.

These advertisements are played on commercial television channels during prime time hours and during events, as well as being shown on the Internet, such as on YouTube before videos appearing on channels other than that of Red Bull.

Red Bull endeavours to engage their target audience, being those who need an ‘energy boost’ which Red Bull can provide, through the use of humour based advertisements. This advertising campaign has proved to be greatly successful, and the brand has been releasing new advertisements of the same style for a number of years.