Red Bull Website

 

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The Red Bull website is the gateway for all things a part of the Red Bull brand and Red Bull’s integrated marketing campaign. Red Bull’s website is the link to Red Bull TV, all forms of social media used by Red Bull, and the website details the intricate history of the Red Bull brand, its products, and all of the activities the brand associates themselves with, such as the various sponsorships the brand is involved with. The Red Bull website also features a shop where Red Bull paraphernalia can be purchased by any consumers.

The Red Bull website embodies the tag line of the brand – “Red Bull gives you wings”.

The Red Bull website has greatly increased the success of Red Bull’s integrated marketing campaign as it provides consumers with an easy way to access all things Red Bull. Consumers can find out statistics about the company, can access and purchase Red Bull products, can view the cartoon styled advertisements that Red Bull are well known for, and can look up all the activities that Red Bull associates its brand with, such as motorsports, surfing, skateboarding, snowboarding, and adventure activities.