Social Media

 

Image - http://cdn.keystoneclick.com/sites/default/files/Red%20Bull%20Profiles.jpg

As part of their integrated marketing campaign, Red Bull has engaged in a number of interactive and Internet marketing tools in order to reach out to their target audience, and to encourage their target audience to interact with the Red Bull brand. The Red Bull brand uses a number of forms of social media, such as Facebook, Instagram, and Twitter in order to advertise their brand and build their brand image. Using social media also allows consumers to interact with the brand, posting their own images, ‘tagging’ the brand in relevant content, and posting comments and opinions on the brand’s pages. This has greatly increased the success of Red Bull’s advertising campaign as it has allowed consumers to feel more personally connected to the brand and to allow them to interact with it in a fun, modern, and easy way, as well as allowing consumers to easily keep up to date with everything that is happening with the Red Bull brand, and voice their opinions on it, showing what is working and what isn’t working for the brand.

The use of social media by Red Bull also allows consumers and members of the target audience to learn about other ways in which the brand is promoting their integrated marketing campaign, such as keeping up to date with the sponsorships that Red Bull take part in.