Red Bull TV

 

Image - http://www.redbull.tv/About

 

Image - http://schuvettelainen.files.wordpress.com/2012/01/red-bull-tv.png

As part of their integrated marketing campaign, Red Bull has set up a television channel, accessible through their website. The television channel, simply called ‘Red Bull TV’, features a number of shows with numerous episodes all under ten minutes in length, following the lives of people associated with the Red Bull brand and the activities that they sponsor, mainly sports, such as snowboarding, mountain biking, kite boarding, surfing, and motorsports. 

“Red Bull TV is your exclusive wingman to the best seats at spectacular sporting and culture experiences worldwide – all without having to leave your location or put down your mobile phone.” (http://www.redbull.tv/About)

Red Bull TV has increased the success of Red Bull’s integrated marketing campaign as it has allowed their target market to interact with the brand anywhere, anytime, as Red Bull TV is a downloadable application on smart phones and tablets. This is a form of direct marketing, and also interactive and Internet marketing, as it creates a personal experience for consumers with the brand through the use of the Internet.